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There’s no denying that the agency pitch process has changed significantly over the past few years, with remote work fracturing the human connection...

Eye contact. Emotion. Movement. Body language. These are some very human, very theatrical tools we use to keep things interesting when presenting to...

Balancing technology with authentic, tangible connection Quick thought experiment –  You’re at a festival and you come across two consumer...

Look, it’s clear that you are already acquainted with the rules of effective storytelling. I don’t have to remind you about a three-act pyramid...

Depending on your fiscal year end, you’re in the midst of planning your annual sales kickoff! Or you will be soon. So this describes your world right...

As sales leaders, we spend months planning our yearly sales kickoff or national sales meeting each year, yet our event surveys tend to be a bit of an...

The next recession will soon be upon us, likely within the next two years. That’s according to economists who point to a very reliable indicator… the...

The role of the event producer is one that brings with it a lot of confusion. “Does he oversee creative?” “Does she spec the staging elements?” “Does...

You’ve come to the close of another successful year managing your sales team. And while a break around the holidays is certainly well-deserved, you...

Measurement matters. And it’s no secret that businesses struggle to figure out how to exactly measure the impact of their sales kickoff. The ultimate...

I’ve been in the agency business for 25 years. I’ve worked with all kinds of agencies. Above-the-line agencies, below-the-line agencies, consumer...

I’ve spent my career in the creative agency and event space and with great experience comes great responsibility. And after 14 years in the industry,...

Let’s face it – for anyone other than the very select group of people actually being recognized, an award ceremony runs the risk of losing the...

As the leader of AJ’s healthcare practice, Meghan understands the nuances of the pharmaceutical industry and how to bring purpose to the forefront of...

What is the best way to measure my return on investment for an event or activation? This is a common and critically important question, but one that...

From large scale conferences hosting thousands, to the most modest of company meetings, the most successful events have one thing in common – they’ve...