3 Ways to Influence Your Organizational Culture
There are 3.4 billion (yes, billion) search results when you google “company culture.” As a culture, it seems we are all obsessed with… well,...
We believe the purpose and culture are absolutely linked in order to drive employee engagement. Purpose is so important. We know that 73% of millennials want to work for an organization that has a deep purpose. And for everyone. Whenever you can clearly see and feel how your job is connected to a deeper purpose, it’s incredibly powerful.
We define purpose as the “true North” or the “guiding light” that’s driving organizational decisions. Sometimes that’s the business strategy or the mission. Sometimes it’s the employer value proposition or a special initiative. It’s the “why” that’s driving the decisions that are being made. At AJ, we’re all about aligning purpose to practice. So by helping organizations identify their shared purpose, and then taking a look at the people practices – the structures, the people, the processes within it – we can align those to help organizations drive a purpose-driven culture that results in sustained employee engagement.
We’ve developed an Employee Engagement Framework that helps guide our conversations with clients. By looking at a few key areas, we can determine if the people practices in an organization are working together or against the shared purpose of an organization. When we work with clients, we can help them look at their people practices holistically or dive deep into one particular area. At AJ, we’re uniquely positioned to help them develop a strategy, and then bring it to life through stories, symbols and rituals with our amazing creative, beautiful design, and flawless execution capabilities.