Build a Compelling Story Arc for Events
A comprehensive and compelling story arc should drive your event at every step. Stories are the main thing—sometimes the only thing—that will engage...
For the most part, personalization is exactly what it sounds like: recognizing individual people and giving them opportunities to tailor their event experience. This can be as simple as welcoming people to a weekend with an individualized agenda, making time for peer-to-peer conversation, or giving them the chance to shape their experience based on interest.
Personalized outreach during pre-event communications can take your event from “maybe-attend” to “must-attend.” Strive to:
A well-personalized event will customize attendee participation and give them a unique experience that is resonant and memorable. Take the time to:
Attendees at Northwell Health’s campaign launch event valued the multi-chapter story-telling experience we designed to carry them through the evening—each attendee experienced a specific story based on their interests and motivations.
It’s even possible to incentivize interaction through an in-event game, giving participants the opportunity to earn points and win prizes by engaging in networking, watching videos, or even counting their steps.
You’ve hosted a highly engaging event, everyone had a great time, and you can still hear the buzz around town. What’s next? How do you personalize follow-up?