Design Showcase: Awarding the Awarders
At AJ – we are often approached by clients seeking to dial up the energy and excitement around their employee recognition initiatives. While engaging...
Let’s start with a quick introduction to survey best practices that will help you be successful as you build and send out your surveys.
Keep it short and sweet (10 questions at most). If your survey is too long or too wordy, respondents will lose focus and likely not finish.
Make sure every question is necessary. Plan your survey by identifying the information you want to collect and thencreate your questions. This will help you keep it direct and to-the-point.
Ask one question at a time. A lot of surveys are guilty of this type of question: “Do you feel like the event was worthwhile and informative?” That’s confusing… maybe they felt it was worthwhile because of networking opportunities, but they didn’t feel like they learned much. So be very specific about the questions you’re asking.
Include a variety of question formats. Here are the three that are most common:
“Yes”/”No” Questions – Great for when you just need a simple “yes” or “no” response. And if you feel like you need a little more explanation, you can always add a box for additional comments.
Multiple Choice / Rating Scale Questions – If you have a number of different pre-written responses that you’d like respondents to choose from, multiple choice is your best bet. Or you could use a 1 – 5 or 1 – 10 rating scale.
Open-Ended Questions – For when you want respondents to share their opinion or give a more detailed answer.
Start with simple first– Keep questions that are quick and simple at the top of the survey, and questions that are open-ended or more complex towards the end. Respondents will move through the first half quickly, and then won’t mind spending a little extra time to be more thoughtful towards the end.
The pre-event survey is meant to gain insight into the content that’s most important to your sales team – content that will help them learn new skills to perform better and ultimately get more sales. In addition to questions about the location or how they feel about the registration process, dig a little deeper to discover information that will validate whether or not you’re sharing the right content or creating the right experience.
The midpoint event survey is meant to find out how your event is being received by your sales community. It’s easy to assume that your event is going well. With a quick mid-event survey, you could potentially pinpoint issues about the experience that you can get ahead of and quickly address. Plus, sending a survey during the event will allow you to get feedback that might otherwise go unheard.
The post-event survey is of course meant to find out if all your work paid off to create compelling, useful content and powerful messaging during your sales meeting.
The post-event survey is going to tell you if the content you shared and experience you created really helped your sales team learn new tools to help them sell more efficiently, shorten the sales cycle, and perform even better in the upcoming year. Plus, it’s also a great opportunity to reengage with your sales team attendees and reinforce the primary calls to action.
The point is that there is so much more you can do when disseminating surveys. Yes, you can gather information to help you plan a memorable sales meeting. But also think of ways you can use that information to improve engagement and support your sales team throughout your business year.
If you liked this blog post, be sure to check out some of our other articles around planning your yearly National Sales Meeting or Sales Kickoff, plus tips for engaging your sales team: