As sales leaders, we spend months planning our yearly sales kickoff or national sales meeting each year, yet our event surveys tend to be a bit of an afterthought. We assess irrelevant insights like how the food tasted, whether the scheduling seemed right, or how the events made our attendees feel. Would the sales meeting be considered a success just because it made our sales reps “feel good?” Certainly not.
Pre-, midpoint, and post-event surveys for your sales meeting will give you the insight you need to know if your sales team is walking away with the experience and the knowledge they need to help them drive business forward.
In this blog post, I’ll review survey best practices and the three types of surveys you can send. I’ll also suggest some great question ideas to help you determine the content for your sales meeting and understand if this content has actually helped your sales community sharpen their skills.