Blog | August Jackson

Leadership Voice Archetyping: Empowering Leaders to Propel Their Story Forward - August Jackson

Written by August Jackson | Jul 11, 2019 4:00:00 AM

Some leaders make it look so effortless. They communicate with vision and consistency. They take the stage or step in front of the camera with confidence and ease. They are persuasive and inspiring because people recognize something in them that is true. Something they can count on. And someone in whom they believe and by whom they feel empowered.

But for most leaders, it takes preparation, self-reflection and a strong personal brand to effectively play the role required to help their teams achieve their vision. At August Jackson, we empower leaders to own their true voice.

In the otherwise controversial “Game of Thrones” series finale, Tyrion Lannister asks the question that has since pumped the tires of content strategists everywhere. “What unites people? Armies? Gold? Flags?” he asked and then concluded, “Stories. There’s nothing more powerful than a good story.” And it’s true. The question led Carmine Gallo of Forbes Magazine to assert that “Storytellers have always been the ones considered the best people to lead us into the future. We are a storytelling species. We think in story, talk in story, and admire those who keep and spread our stories.” (Forbes Magazine, “The Best Speech
 In The ‘Game of Thrones’ Finale and Why It Matters to Today’s Leaders,” May 22, 2019)