Measurement matters. And it’s no secret that businesses struggle to figure out how to exactly measure the impact of their sales kickoff. The ultimate question: How do you get the results you want from your Sales Kickoff? It all starts with purposeful content. In order for your annual sales kickoff to be a true success, it’s vital to design content for your event that will not only inspire your sales team, but teach them new knowledge and skills to sell more effectively.
So what is the best way to ensure that sales kickoff content is going to stay with them beyond this single moment in time? And what is the best way to find out if the information and content you shared actually impacted your business for the better?
The answer can be found in the Kirkpatrick Model, which functions as a step-by-step blueprint for building content and experiences at your sales kickoff to illuminate a path that leads straight to the results you want.