Depending on your fiscal year end, you’re in the midst of planning your annual sales kickoff! Or you will be soon. So this describes your world right now: you’ve landed on the perfect event theme that captures your sales team’s goals and sets the strategy for the year ahead. You’ve locked in a great venue and your meeting leads are hard at work crafting a strong agenda. And soon, your presenters will participate in the pre-event preparation and rehearsal that guarantees they will shine on that stage, like they always do. What could be missing?
At August Jackson, we know that even the most well-planned and flawlessly executed national sales meetings and sales kickoffs can be enhanced through an equally thoughtful and comprehensive communications campaign. In my dual role as Executive Producer and Account Director, I’ve seen first-hand the value such campaigns can have in deepening audience engagement with key messaging and sales goals.
Whether yours is a specialty pharma salesforce of 250 or a worldwide technology services team of over 10,000, effective pre-event, on-site, and post-event communications campaign deliverables can transform your sales kickoff from a “moment in time” to a spirit of success that lasts all year and beyond. Here’s how: