User Experience (UX). Put simply, it’s an art and a science often reserved for digital work that is focused on ensuring frictionless, user-centric experiences that move people to desired content or actions efficiently. From wireframes to flow diagrams, UX makes our digital interfaces as intuitive and barrier-free as possible—two goals we are just as eager to accomplish in live experiences as we are in digital ones.
At its core, UX design is about designing a journey from beginning to end, becoming a relentless advocate for your audience—your “users”, in this case—and thinking critically about the entire spectrum of an experience. It is about understanding the community you are engaging, regardless of the medium (or mediums) and creating an experience that meets their needs.