If you are the one responsible for directing a large sales force into the future of annual sales increases, the pressure is on to inspire, align and organize your reps behind your organizational goals.
Easier said than done. By design, your team is often disconnected from the home office, on the road or in the air, chasing leads, building relationships and closing deals. The act of sharing important information and tools to support their efforts needs to be useful, rather than overwhelming or distracting. Effective sales team communication should also be more than product updates and pricing information.
The bottom-line is, employee engagement is a big deal with a big payoff. As their leader, your communication should be a welcome, engaging and purposeful message – not just white noise. If you’re giving your sales team the content and context they need, and communicating with them consistently, your organization will experience noticeable success: