A comprehensive and compelling story arc should drive your event at every step. Stories are the main thing—sometimes the only thing—that will engage an audience, change their hearts and minds, truly affect their behavior, and drive specific outcomes.
However, creating a compelling story is often easier said than done. Organizations frequently have a solid idea or outline, but there are countless tasks that distract from creating a moving narrative that will produce the desired results.
When you’re planning your next company event, fundraising campaign, or other communications, consider the following advice for building a compelling story that will resonate with your audience.