Over the past couple of years, many of the status quos we’ve relied upon in our working cultures have been upended. In the wake of this instability, people are looking more and more frequently to leadership to give them a clear sense of focus, stability, and purpose. But as leaders, how, when, and what we communicate may feel less clear than it has in the past—especially in the wake of the Great Resignation.
According to a McKinsey study, nearly two-thirds of US-based employees said that COVID-19 has caused them to reflect on their purpose in life, with nearly half of this group actively re-evaluating the kind of work they do. Add that to increasing global uncertainty and ever-changing working paradigms, and leadership communications can start to feel reactive rather than proactive, disjointed rather than planned.