At the end of April 2022, a small team of AJ Creative Directors and Producers descended upon Las Vegas for the Experiential Marketing Summit, the #1 conference for creators of the brand experience. Welcomed by dry heat, neon, and the clamor of casinos, it was a celebration of being together.
Led by Group Editor and Publisher of Event Marketer, Jessica Heasley and Head of Content, Rachel Boucher, the first workshop of the week laid out the biggest experiential truths of the moment: the events industry is busier than ever, and that, post-pandemic, many brands’ primary focus is on evoking feelings of joy, peace, love, and connection in their audiences.