When it comes to external perception, a company’s brand is often its biggest asset. A clear, decisive, and memorable brand can make or break public interest and engagement. But branding is never just an external exercise, and as more and more organizations turn their attention to issues of employee retention, engagement, and well-being, it’s clear that a company’s brand can be its defining internal guidepost as well.
As we all adapt to the shifting realities of today’s workforce, let’s talk about how to think outside, in, and turn your great company brand into a great employer brand.