Look, it’s clear that you are already acquainted with the rules of effective storytelling. I don’t have to remind you about a three-act pyramid structure. I won’t insult your intelligence by telling you to “make it about a hero.” Yes, yes, every good story is — at its heart — a story about (say it with me) transformation. I see you, and you’re nailing it. You’re already telling engaging stories that get people to pay attention and take something away.