There’s no denying that the agency pitch process has changed significantly over the past few years, with remote work fracturing the human connection between agencies and their clients. And with connection at the heart of any good partnership, it’s become more challenging to gauge compatibility between an event agency and potential client, particularly in the beginning stages of relationship building. So, if you’ve already issued an RFP and selected finalists for a pitch, congrats—you’re already on your way to success by inviting agencies to tell you their stories. Now it’s up to you to make that process feel more personal.
Of course, every company has its own set of pitch criteria when looking for the best partner, but the most common are what we refer to as the 5 C’s Framework: Chemistry, Comprehension, Capabilities, Concepts, and Cost. So, how can you assess these evaluation principles in a way that prioritizes human connection and, ultimately, leads you to find the most suitable partner? You reignite passion for people and allow room for reciprocity along the way.