This is a common and critically important question, but one that can be difficult to answer in a definitive way. There’s not one right answer. At August Jackson, we measure success for each client and project in customized ways – ensuring we take into consideration business goals and objectives alongside equally desirable outcomes like organizational alignment or employee engagement.
Early in the planning phase, consider this 5-step process. There are more exhaustive approaches for determining event ROI, but this simple framework should help guide your event strategy and help you quantify and communicate your event’s impact.